Change The Lingo, Change The Game: From “Health Basket” to “Medication Basket”
In light of the widespread usage of the term “Medication Basket” by the media and its subsequent adoption by the public, MedTech Israel, The Association of International Medical Technology Companies in Israel, would like to set the record straight.
While undoubtedly all too common, the use of “the medication basket,” in official publications and media coverage is not only incorrect but can also negatively impact important decisions, potentially causing harm to the general public. In this article, we will endeavor to explain why.
The mandate for updating the publicly-funded healthcare services basket falls under the purview of the Ministry of Health, as outlined in the National Healthcare Insurance Law of 1994. The legislation stipulates the use of the term “health basket” for these services, which are intended for the general population, and legally requires that the state fund them. It should be noted that the healthcare services basket encompasses a diverse range of services, with pharmaceuticals being only one aspect.
By using incorrect terminology, the media undermines the original intent of the legislation and inadvertently obscures important solutions within the field of medical technology from public discourse. This includes, but is not limited to, medical equipment and devices, medical aids, and more.
In addition to the impact on the interpretation of legislation, the use of inaccurate terminology also has significant consequences for the business and industrial sectors. The Israeli medical technology industry is a global leader, renowned for its numerous advancements in the field. The potential benefits of the development and implementation of these technologies to the country and its citizens are substantial, including the creation of thousands of jobs both directly and indirectly. It is important to note that the global healthcare industry closely monitors such publications, which can serve as a powerful driver of increased activity within the Israeli medical technology sector.
Given the critical role of the media in shaping the public’s understanding and priorities, and its potential to directly or indirectly impact the work of the committee, it is imperative that accurate terminology is used in all reporting and communications. The medical technology industry, therefore, calls on the Ministry of Health and all relevant stakeholders to ensure that the precise name of the committee is consistently adhered to.
The call is driven by the understanding that medical technology plays a vital role in improving human health and that the current terminology and the gap between technology advancements and their implementation are interconnected issues that require addressing. These must be resolved to ensure that the full potential of medical technology is realized for the benefit of the public.